Digital Sketchbooks - Sketchbook 3

Digital sketchbook 3 starts with a lecture on the iterative process. When reading through my notes I came across types of reflection in practice; 'reflection-on-action' and 'reflection-in-action'. When it comes to reflective practice I believe I focus on the former method of reflection. Maybe reflecting while I am working rather than after will benefit me.

I am currently battling with the concept of 'subversion'. I was working with the idea that subversion of my practice would be different from subversion for another practitioner as we probably work differently. However, what if subversion cannot be considered in this way. What if personal subversion is non-existent and that true subversion must be the same for a larger sum of people? Maybe considering subversion in both ways is a better way to work through. Then there two parts to the answer. The reason I am considering this as, for me personally, moving to a reflection-in-action method of working would be a subversion of my current practice. This would not be the case for every designer, however. I have also considered that maybe I am looking at subversion from the wrong angle; oversimplifying it. In that case, this type of change to my practice may not be considered subversion at all but instead just a simple improvement to my working methods.

I have thought that maybe I could use this struggle to help me create work. Like the story I completed earlier, I could design work that shows how I feel about this project rather than the project itself. I need to find a method of working that can be considered subversive. This would allow me to obtain whether there is an enhancement in my creativity.

In this sketchbook, I also have notes on types of subversion from a tutorial where I discussed my question. I believe these two types, shown below, are what I discussed earlier. Does it need to be obvious? Does it need to be subversive to all? It was also mentioned that I should look at Jamie Reid. He would be a good addition to the subversive practitioners I have been looking at.

When researching subversion in design I came across the article linked below. I have blogged about the chair but maybe I should post about the whole article. I am struggling to keep up with posting my research on my blog.

It was the postmodernism article which lead me to research April Greiman and New Wave Design for inspiration. Researching these resulted in my New Wave of Graphic Design post.

I have started to collect images from the designers mentioned but am yet to post about this.

Bibliography

April Greiman. (2019) Famous Graphic Designers. https://www.famousgraphicdesigners.org/april-greiman

Archer, B. (1995). The Nature of Research. Co-design, 2, 6-13. https://archive.org/stream/TheNatureOfResearch/Archer1995Codesign#mode/2up

Bigman, A. (2015). Looking back at Dan Friedman’s Radical Modernism. 99 Designs. https://99designs.co.uk/blog/famous-design/looking-back-dan-friedmans-radical-modernism/

Burton, P. (September 2, 2013). Wolfgang Weingart. AIGA. https://www.aiga.org/aiga/content/inspiration/aiga-medalist/wolfgang-weingart/

David Carson Design. (n.d.) David Carson Design. http://www.davidcarsondesign.com/

Griffiths, A. (2011, September). Postmodernism: Style and Subversion 1970-1990 at the V&A. Dezeen. https://www.dezeen.com/2011/09/26/postmodernism-style-and-subversion-1970-1990-at-the-va/

Heller, S. (September 1, 1998) April Greiman. AIGA. https://www.aiga.org/medalist-aprilgreiman

Oxford Languages. (n.d.) Subversion. In google.com. Retrieved November 2, 2020

Oxford Languages. (n.d.). System. In google.com. Retrieved November 2, 2020

The New Wave of Graphic Design. (n.d.). Graphic Design History. http://www.designhistory.org/PostModern_pages/NewWave.html

Urban, T. (2016). Inside the mind of a master procrastinator. TED Conferences. https://www.ted.com/talks/tim_urban_inside_the_mind_of_a_master_procrastinator